Make powerful connections using MBTI® type data

These days connecting is easy. What can be tricky is adding value to your connections.

Updated to include the latest research on the link between personality type and occupations, the 2nd edition of MBTI® Type Tables for Occupations is here to help you accomplish just that.

Understanding customers and colleagues

MBTI type and occupational data are used for the purpose of understanding both external and internal customers better in order to have more effective interactions with them. Businesses that know the psychological type of their customers can tailor their communications based on those customers' preferences. External and internal customers include individuals of every type, yet a few types or preferences may predominate. For example, 79% of the sample of Advertising Sales Agents have a preference for Extraversion. This group is likely to prefer direct face-to-face contact or telephone calls for conducting their business transactions, as opposed to emails.

Drilling down deeper, the function pairs are of particular importance in determining how customers prefer to be sold to. For example, STs tend to want to be given the facts, NFs tend to want to know how the product will make a difference, SFs tend to want to be given personal service, and NTs tend to want rational options. Although these tendencies may seem applicable only to sales transactions, they apply to any situation that involves communication, marketing, negotiation, training, coaching, or customer service. Having an idea of the preferences of a target audience allows best-in-class companies to craft messaging to include information that addresses those preferences.

Career exploration, development and fit

Students entering the career exploration process, individuals seeking to reenter the workforce or change careers, and career counselors all can use the occupational data in this book to conduct career research. Knowing a person's MBTI type presents the opportunity to identify careers that have a concentration of people of the same type. Although type does not indicate actual or potential skill in a particular field, it sheds light on those fields that may be of interest. Fields in which individuals of a similar personality type dominate are potentially promising in terms of fit for that type.more...

Employee training

Employees who are selected for training programs are sometimes employed in the same occupation or among a small number of occupations. In this case, the trainer may find it useful to look up the preferences of people employed in these occupations within the more than 400 Occupational Samples pages. Anticipating the likely preferences of the group allows trainers to better tailor their programs to fit the learning styles of the majority of its members. For example, a group of dentists (66% of whom prefer Judging in the sample) is likely to respond best to a program with tactile and collaborative learning.

Trainers who conduct workshops on team building and conflict management, and coaches working to develop leadership skills, may also use data from the tables to help participants and clients understand type differences. The data help establish the reality of those differences—a sound base from which to brainstorm strategies for working effectively with diverse team members, employees, managers, and colleagues. In formulated speeches for live audiences, whether at industry events or via web conferences or even delivered in written format, the data serves extremely helpful in enabling you to follow one of the most important rules: Know your audience!


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What You Get

Over 400 Type Tables

154 Occupations Added

Corresponding O*NET™ Codes Included

Over 400,000 Full-Time Working Adults Sampled

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